I ran across this site, Promo Plays, and learned more about the MySpace play increasing software that so many bands are eager to purchase. Read what they have to say about their product:
"Welcome
you have just found the website other artists & bands do not want you to know about! How would you like to login to your MySpace account and see hundreds of friend requests, comments, and more...?
How would you feel when you see your image on the Featured Profile section of My Space? ... I'm sure your on the right path. The law of attraction wouldnt bring you to our website for no reason. The time to act is now.
We can help you get that record deal you where aiming for. How you ask? Simple. By increasing your Total and Daily Plays on MySpace, along with profile views to thousands, ultimately making your band climb the MySpace music top artist charts FAST! Record Labels are constantly on the lookout for the next big star, you should already know this, the music business is not what it used to be. Before there was MySpace, Facebook, and CD store alternatives like iTunes and MySpace's own SnoCap. Label executives would have to invest a small fortune on independent artist development. Radio, Press, Media.. etc. and would take that risk in hopes of returning a nice profit. Heres how technology changed all that.
Now that technology has advanced to the point where your fans can instantly purchase and download their favorite albums and songs via online stores, and where your press kit can be viewed by millions. Labels don't take risks as often as they used to. Why? Because Artist Development is on the artist, in todays market, Basically you have to have a proven Fan Base, Sales patterns, Publicity, overall a good Press Kit before any label would take a serious look at you.
(if you didn't know this. your myspace profile is a big part of your press kit, Labels look at your Total Plays, Daily Plays, Profile Views, Friends and Comments)
So if you want to get things going, take the first step. Order our 5,000 Plays for only 99¢ and see for yourself what PromoPlays.com has to offer!"
So, my problem is that some bands are getting the recognition from record labels and booking agents under false pretenses. What a crock that the bands are now cutting corners to increase the plays on the site. If a band has a genuinely unique and enjoyable sound, people will willingly check them out, thus increasing the page views and song plays - no need for some hack software to do the work for you. It just seems a bit lazy to me, that's all. I wonder if the crappy bands who use this software still get picked up by record companies - or do the companies see a live show that has about 32 people in the crowd and go, "Oh...looks like they don't have as many fans as their MySpace page says. They suck. No deal for them." I'd be interested in seeing the correlation between purchasing the software and record deals.
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3 comments:
Perhaps this means that eventually labels will be forced to rely primarily on measures that require actual consumers to spend actual money on a band? I don't know how challenging it is to get an album or single online at iTunes, but I'd imagine that labels would be much more impressed by 1,000 iTunes ($1) purchases than 10,000 (free) MySpace plays...
Are there any other products, services, or websites out there that could be viewed as more trustworthy than MySpace's plays? Might this be a business waiting to happen?
Ah, excellent point! I sure do hope that labels can get ahold of numbers regarding the amount of iTunes purchases - much more impressive indeed!
My guess is that the only thing more reliable than MySpace plays and iTunes purchases is the label actually going to a show to see how the band actually is live - and to see how many fans show up to enjoy the sounds. There is nothing more indicative of how a band will do than seeing the amount of warm bodies at a show. The more, the merrier!
Of course, even a good band might be lacking warm bodies if they aren't good at offline and online promotions... So while local concert attendance can certainly be another way for a label to gauge a band's potential, it's not totally foolproof, either.
I suppose that's something to be explored a little later when you start looking at more offline/local promotions, though.
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